What’s In The Colour Of A Hat

A white hat, grey hat or black hat. These are well known IT terms and all refer to hackers but firstly what is a hacker? A hacker is someone who works at breaking into a computer, website or IT system by getting around the security measures. Any device (phone, computer including servers, tablet) which is online can be subject to hacking. Once in the hacker … Continue reading What’s In The Colour Of A Hat

What is a Google Business Page?

Do you have a Google Business Page? Well yes you probably do have a Google Business Page even if you have not set one up. Remember it is Google’s aim to collect and index as much information as possible. Google may even go as far as saying they are collecting all information and seeing as you can search pretty much anything this may even be … Continue reading What is a Google Business Page?

How To Respond To Online Reviews

Online reviews, good or bad are all part of being online. Never before has the individual had so much media power. Anyone can set up a social media account or simply find a business online and leave a review and in some cases, despite your best customer service efforts, these reviews are bad. It is now the norm that when looking for a service, product … Continue reading How To Respond To Online Reviews

Search Engine Optimisation (SEO) Defined

What is search engine optimisation? Search engine optimisation, commonly abbreviated to SEO, is promoting a website on search engines so the website displays as high up in the search results as possible. The different types of SEO SEO can be broadly divided into three types: Organic SEO – also sometimes called natural or earned SEO. This is when a website has coding (for want of … Continue reading Search Engine Optimisation (SEO) Defined

What is a digital footprint?

A digital footprint is the information about a particular person or business on the Internet as a result of their online activity. Everything you do on the Internet leaves a digital footprint and each of these is stored and adds up to your overall digital footprint. This can be further defined by meaning the various representations you have on the Internet and the activity you … Continue reading What is a digital footprint?

What Is Digital Marketing?

Putting it simply, digital marketing is taking marketing online. But of course it is rare something can be that simple and digital marketing is one of those instances where it can be complicated so make sure you choose your digital marketing partner carefully. Digital marketing should be approached methodically. Digital Marketing Strategy. The first step is to discover your digital marketing strategy which is the … Continue reading What Is Digital Marketing?

The Internet of Things or IoT

What is the IoT? The Internet of Things simply put relates to common everyday devices such as home appliances, cars even some children’s toys which have network connectivity, over the Net, through embedded electronics, software, sensors and so on. In other words they can talk to each other and to other applications on the Net. Pretty clever? Well yes and no. Should we be wary … Continue reading The Internet of Things or IoT