What is a digital footprint?

A digital footprint is the information about a particular person or business on the Internet as a result of their online activity. Everything you do on the Internet leaves a digital footprint and each of these is stored and adds up to your overall digital footprint. This can be further defined by meaning the various representations you have on the Internet and the activity you … Continue reading What is a digital footprint?

What Is Digital Marketing?

Putting it simply, digital marketing is taking marketing online. But of course it is rare something can be that simple and digital marketing is one of those instances where it can be complicated so make sure you choose your digital marketing partner carefully. Digital marketing should be approached methodically. Digital Marketing Strategy. The first step is to discover your digital marketing strategy which is the … Continue reading What Is Digital Marketing?

The Internet of Things or IoT

What is the IoT? The Internet of Things simply put relates to common everyday devices such as home appliances, cars even some children’s toys which have network connectivity, over the Net, through embedded electronics, software, sensors and so on. In other words they can talk to each other and to other applications on the Net. Pretty clever? Well yes and no. Should we be wary … Continue reading The Internet of Things or IoT